Terms of Use

PRIVACY POLICY

Introduction

Welcome to Royal Enfield UK Limited’s consumer privacy policy.

1. Important information and who we are

Purpose

This privacy policy aims to give you information on how we collect and process your personal data, including the personal data collected through your use of this website i.e. www.royalenfield.com and its associated sub domains.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

We work with a network of dealers and other partners who are independently owned businesses. You should contact our dealers and partners in the first instance if you have any concerns about how they process your personal data.

Controller

The website www.royalenfield.com and its associated subdomains is owned and run by Eicher Motors Limited which is the parent company of Royal Enfield UK Limited.

In respect of the processing set out in this privacy policy, Royal Enfield UK Limited is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).

Contact details

If you would like to exercise any of your legal rights or have any questions about this privacy policy or our privacy practices, please contact our DPO using one of the following methods:
Email address: myprivacy_uk@royalenfield.com
Postal address: Data Protection Officer, Royal Enfield UK Limited, Technology Centre, Bruntingthorpe Proving Ground, Bath Lane, Leicester, Leicestershire, United Kingdom, LE17 5QS

Changes to the privacy policy and your duty to inform us of changes in your personal data

We keep our privacy policy under regular review. Historic versions can be obtained by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about a living individual from which that individual can be identified. It does not include data where the identity/identifier has been removed (anonymous data).

 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, maiden name, last name, title, date of birth and gender.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and authorized bluetooth devices or wifi enabled devices paired with user devices.
Profile Data includes your username and password, profile picture and other pictures uploaded, videos of you (shared by you or uploaded by you on our website or social media handles, or when you agree to appear on the films/videos created by REUK), purchases or orders made by you, dealer branches, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Vehicle Data includes details of your historic and current brand and model of vehicle, model description, colour, capacity, Vehicle Identification Number, registration number, key number, engine number, engine type, selected optional equipment, ownership option (purchase, rental or leasing), number of cars in your household, annual mileage, vehicle purchase spend.

We do not routinely collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). It is possible for us to collect, use or store some Special Categories of Personal Data which you have volunteered in an email, during a telephone call, in a form submitted on our website or physically at our dealerships/events as part of managing and responding to your bookings, requests, queries and complaints about our products and services.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your Identity, Financial, Profile, Contact, Vehicle Data, Technical Data, Marketing and Communications Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- Create an account on our website and update details;
- Apply to join the Royal Enfield Riders Club;
- Apply for, order or purchase our products and services;
- Make a payment for Royal Enfield Riders Club membership and/or any orders;
- Search for your local dealer or store using our website;
- Make an enquiry on our website;
- Request a brochure or other marketing to be sent to you;
- Enter a competition, promotion or survey; or
- Give us feedback or contact us by telephone, email or social media.
Automated technologies or interactions: As you interact with our website, we will automatically collect Usage and Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our cookie policy here for further details.
Third parties or publicly available sources: We may receive your personal data from various third parties, our dealer network and public sources set out below:
- Contact Financial and Profile Data from providers of technical, payment, and delivery and fulfilment services;
- Identity and Contact Data from publicly available sources such as Companies House and the Driver and Vehicle Licensing Agency;
- Technical and Usage Data from analytics providers.
- Identity, Contact, Financial, Profile and Vehicle Data from our dealer network; and
- Identity, Contact, Financial, Profile, Marketing and Communications, and Vehicle Data from our marketing and research providers.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity	Type of data	Lawful basis for processing including  basis of legitimate interest
To register your account and/or membership  of our Royal Enfield Riders  Club, and to enable you to update details	To register your account and/or membership  of our Royal Enfield Riders  Club, and to enable you to update details (a) Identity(b) Contact(c) Profile Performance of a contract with you	Performance of a contract with you
To process and deliver your membership of the Royal Enfield Riders Club and/or any orders including:(a) Manage payments, fees and charges(b) Collect and recover money owed to us	(a) Identity(b) Contact(c)  Financial(d) Profile(e) Marketing  and Communications	(a) Performance of a contract with you(b) Necessary for our legitimate interests (to recover debts due to us)
To find your local dealer or store when you make a request on our website	Technical	Necessary for our legitimate interests (necessary to fulfil your requests relating to our products and services)
To register your warranty, provide you with warranty and after-sales services, or to determine whether a repair can be undertaken under warranty	(a) Identity(b) Contact(c) Vehicle	Performance of a contract with you
To validate ownership of a bike	(a) Identity(b) Contact(c) Vehicle	Performance of a contract with you
To manage our relationship with you which will include:(a) Notifying you about changes to our terms or privacy policy(b) Asking you to leave a review or take a survey(c) To manage and respond to your requests (including relating to test rides, apparel and accessories), queries and complaints about our products, services or dealers(d) Complying with requests from you to exercise your data subject rights(e) Analysing how you use our products and services	(a) Identity(b) Contact(c) Profile(d)  Marketing and  Communications(e) Vehicle	(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)(d) Necessary for our legitimate interests (necessary for managing your requests, queries, complaints and claims, and for sending communications to you in relation to such requests, queries, complaints and claims)
To contact you in the event of any urgent safety or product recall notices	(a) Identity(b) Contact(c) Vehicle	Necessary in order to protect your vital interests or the vital interests of another person
To enable you to partake in a prize draw, competition or complete a survey	(a) Identity(b) Contact(c) Profile(d)  Usage(e) Marketing  and Communications	(a) Performance of a contract with you(b) Necessary for our legitimate interests (necessary for promoting our business, brand, products and services and to study how customers use our products/services, to develop them and grow our business)
To notify you about the opening and closing of our dealers in your area	(a) Identity(b) Contact(c) Vehicle	Necessary for our legitimate interests (to keeping to informed about where you can access sales and after-sales services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity(b) Contact(c) Technical	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b) Necessary to comply with a legal obligation
To make suggestions and recommendations, deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity(b) Contact(c) Technical(d)  Profile(e) Usage(f) Marketing  and Communications	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	(a) Technical(b) Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To enforce or protect our contractual or other legal rights or to bring or defend legal proceedings	(a) Identity(b) Contact(c) Financial(d)  Profile(e) Usage(f) Marketing  and Communications(g)  Technical(h) Vehicle	-
For the purposes of corporate restructures, reorganisations, or sale of our business or assets	(a) Identity(b) Contact(c) Financial(d)  Technical(e) Profile(f) Usage(g)  Marketing and  Communications(h) Vehicle	Necessary for our legitimate interests (necessary to enable the restructure, reorganisation, sale, or integration of our business)

Condiciones de Uso

1. Estructura, Ámbito de Aplicación y Prevalencia Obligatoria de la Legislación Local

1.1 Aplicación y Acuerdo Vinculante

(i) Las presentes Condiciones de Uso (“Condiciones”) regulan el acceso a y el uso del sitio web https://flyingflea.royalenfield.com (así como sus subdominios regionales, interfaces web móviles y aplicaciones web) (“Sitio Web”), así como las reservas de vehículos, los depósitos de reserva, las interacciones con el chatbot de IA y las reservas de pruebas de conducción proporcionadas por Eicher Motors Limited (“Flying Flea”) para las motocicletas eléctricas Flying Flea (“Vehículo”).

(ii) Las presentes Condiciones son aplicables a los usuarios de la India, la Unión Europea (Alemania, Italia, España, Países Bajos, Francia) y el Reino Unido.

(iii) Ninguna disposición de las presentes Condiciones limitará, restringirá o excluirá los derechos legales, garantías o recursos irrenunciables que le correspondan en virtud de la legislación imperativa de protección al consumidor aplicable en su jurisdicción de residencia. En caso de conflicto entre las presentes Condiciones y la normativa local imperativa en materia de consumo, prevalecerá la normativa local

2. Uso del Sitio Web, Cuentas de Usuario e Interacción con IA

2.1 Seguridad de la Cuenta y Exactitud

Debe tener al menos 18 años de edad (o la mayoría de edad legal en su jurisdicción) para crear una cuenta, realizar una preventa o solicitar una prueba de conducción. Usted es el único responsable de mantener la confidencialidad de sus credenciales de acceso.

2.2 Representaciones del Producto y Exactitud

Las imágenes, especificaciones técnicas, autonomías de batería previstas, tiempos de carga y opciones visuales tienen carácter meramente ilustrativo. Las especificaciones finales de producción pueden variar debido a los requisitos locales de homologación.

2.3 Asistente de IA e Interacciones con el Chatbot

Los chatbots de IA automatizados del Sitio Web ayudan a resolver consultas. La información proporcionada por los sistemas de IA se genera de forma automática, tiene carácter meramente orientativo y no constituye una declaración contractual jurídicamente vinculante ni una oferta formal de venta.

3. Preventa de Vehículos, Depósitos de Reserva y Derechos de Cancelación

3.1 Estado de la Preventa

Un depósito de reserva de preventa representa una manifestación de interés para asegurar prioridad de asignación de un Vehículo. No constituye un contrato de compraventa perfeccionado ni una garantía de entrega. Las condiciones finales de compra se regirán por un contrato de venta formal independiente, suscrito con Flying Flea o con un distribuidor o concesionario autorizado de Flying Flea.

3.2 Pago y Procesamiento

Los depósitos de reserva se procesan a través de pasarelas de pago seguras. Las opciones de pago dependen de su país de residencia.

3.3 UE / Reino Unido - Derecho de Desistimiento (Período de Reflexión)

Si reside en la UE o en el Reino Unido y realiza un depósito de preventa en línea:

• Plazo de Desistimiento: Tiene el derecho legal de desistir de su preventa en un plazo de 14 días naturales desde la fecha de realización de la preventa, sin necesidad de indicar motivo alguno.

• Función Digital de Desistimiento de la UE: Los residentes de la UE pueden ejercer este derecho mediante la función en línea específica «Desistir del Contrato» / «Cancelar Reserva», disponible en su portal de cuenta o en la página de resumen del pedido.

• Método y Plazo de Reembolso: Tras un desistimiento válido, Flying Flea reembolsará la totalidad de los pagos recibidos en un plazo de 14 días naturales, utilizando el método de pago original (por ejemplo, tarjeta de crédito o transferencia bancaria), sin cobrar comisiones de gestión.

3.4 Cancelación Voluntaria por el Cliente (India y tras el Período de Reflexión en la UE/Reino Unido)

Podrá cancelar su preventa en cualquier momento antes de la firma del contrato de venta definitivo. Los reembolsos se tramitarán a la fuente de pago original en un plazo de 7 a 10 días hábiles. (Nota: los reembolsos mediante cheque solo se aplicarán cuando no sea posible el abono al método de pago original en línea debido a la normativa bancaria).

3.5 Cancelación por Flying Flea

Flying Flea podrá cancelar preventas debido a cambios normativos, causas de fuerza mayor o errores de precio. La responsabilidad máxima de Flying Flea se limita al reembolso íntegro del depósito de reserva recibido.

4. Condiciones de la Prueba de Conducción, Requisitos de Elegibilidad y Responsabilidades del Conductor

4.1 Requisitos de Elegibilidad para la Prueba de Conducción

Para participar en una prueba de conducción de Flying Flea, debe:

• Poseer y presentar un permiso de conducir válido y en vigor, correspondiente a la categoría del vehículo en la jurisdicción local.

• Utilizar equipo de protección conforme a la normativa local de seguridad vial (incluyendo casco homologado, protección ocular y calzado cerrado).

• Encontrarse libre de cualquier afectación por alcohol, drogas o medicamentos.

• Firmar el formulario físico o electrónico de Exención de Responsabilidad de la Prueba de Conducción de Flying Flea, en el momento de la cita o con anterioridad a esta.

4.2 Asunción de Riesgos y Responsabilidades del Conductor

• Conocimiento de los Riesgos: El manejo de una motocicleta eléctrica de dos ruedas conlleva riesgos, incluidos daños materiales, lesiones personales o muerte. Usted acepta voluntariamente estos riesgos operativos.

• Infracciones de Tráfico y Multas: Usted será responsable de todas las infracciones de tráfico, multas por exceso de velocidad, peajes o sanciones que se produzcan durante su prueba de conducción.

• Responsabilidad por Daños: Usted será responsable de la pérdida o los daños causados al Vehículo, a la propiedad de terceros o de las lesiones personales derivadas de una conducción temeraria, dolo o incumplimiento de las instrucciones de seguridad del instructor.

• Limitaciones de Responsabilidad: Ninguna disposición de las presentes Condiciones excluye ni limita la responsabilidad de Flying Flea por muerte o lesiones personales derivadas de negligencia grave o dolo de Flying Flea, ni ninguna otra responsabilidad que no pueda excluirse conforme a la legislación aplicable.

5. Propiedad Intelectual y Conducta Aceptable

5.1 Propiedad Intelectual

Todo el contenido, marcas comerciales («FLYING FLEA»), diseños y código presentes en el Sitio Web pertenecen a Eicher Motors Limited o a sus licenciantes. Se le concede una licencia limitada, revocable y no comercial para visualizar y navegar por el Sitio Web.

5.2 Conductas Prohibidas

No deberá realizar ingeniería inversa del Sitio Web, introducir código malicioso, extraer datos mediante software automatizado (scraping) ni eludir los controles de acceso.

6. Datos Personales y Privacidad

Los datos personales recabados a través de las interacciones con el Sitio Web, las preventas y la programación de pruebas de conducción se gestionan de conformidad con la normativa regional de privacidad aplicable (incluido el RGPD en la UE/Reino Unido y la Digital Personal Data Protection Act, 2023, en la India), tal y como se detalla en la Política de Privacidad.

7. Garantías y Limitación de Responsabilidad

7.1 Disponibilidad del Servicio

El Sitio Web y los servicios de reserva se proporcionan «tal cual» y «según disponibilidad». Flying Flea no garantiza un acceso ininterrumpido ni un funcionamiento libre de errores.

7.2 Límite Máximo de Responsabilidad Agregada

En la medida en que lo permita la ley, la responsabilidad total de Flying Flea por reclamaciones derivadas de las presentes Condiciones o del uso del Sitio Web no excederá el importe total del depósito abonado por usted o 100 USD (o su equivalente en la moneda local), lo que resulte mayor.

8. Jurisdicción y Legislación Aplicable

8.1 Residentes en la India: Las presentes Condiciones se rigen por la legislación de la India, y los tribunales de Chennai, Tamil Nadu, tendrán jurisdicción exclusiva sobre cualquier controversia derivada de o relacionada con las presentes Condiciones, el uso del Sitio Web, la preventa o la prueba de conducción.

8.2 Residentes en la UE y el Reino Unido: Las presentes Condiciones se rigen por la legislación de la India, siempre que dicha elección de ley no le prive de la protección otorgada por las disposiciones legales imperativas vigentes en su país de residencia. Usted podrá iniciar acciones legales relativas al uso de este Sitio Web, la preventa o la prueba de conducción ante los tribunales competentes de su país de residencia.

9. Resolución de Reclamaciones

Para consultas, cancelaciones de reservas o reclamaciones legales, póngase en contacto con Flying Flea:

India - Resolución de Reclamaciones

• Cargo: Responsable de Reclamaciones (Grievance Officer)

• Correo electrónico: grievance.officer.India@royalenfield.com

• Dirección: Eicher Motors Limited, Office No. 1111, 11th Floor, Ashoka Estate, 24 Barakhamba Road, New Delhi - 110001, India.

Consultas de Consumidores de la UE

• Correo electrónico: grievance.officer.EU@royalenfield.com

• Dirección: Royal Enfield Europe B.V., Middelweg 3, 4023AR Rijswijk (GLD)

Operador Económico en el Reino Unido

• Correo electrónico: grievance.officer.UK@royalenfield.com

• Dirección: Royal Enfield UK Limited, Bruntingthorpe Proving Ground, Bath Lane, Leicestershire, LE17 5QS, Reino Unido

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1. Estructura, Ámbito de Aplicación y Prevalencia Obligatoria de la Legislación Local

1.1 Aplicación y Acuerdo Vinculante

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