Welcome to Royal Enfield UK Limited’s consumer privacy policy.
1. Important information and who we are
Purpose
This privacy policy aims to give you information on how we collect and process your personal data, including the personal data collected through your use of this website i.e. www.royalenfield.com and its associated sub domains.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
We work with a network of dealers and other partners who are independently owned businesses. You should contact our dealers and partners in the first instance if you have any concerns about how they process your personal data.
Controller
The website www.royalenfield.com and its associated subdomains is owned and run by Eicher Motors Limited which is the parent company of Royal Enfield UK Limited.
In respect of the processing set out in this privacy policy, Royal Enfield UK Limited is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).
Contact details
If you would like to exercise any of your legal rights or have any questions about this privacy policy or our privacy practices, please contact our DPO using one of the following methods:
Email address: myprivacy_uk@royalenfield.com
Postal address: Data Protection Officer, Royal Enfield UK Limited, Technology Centre, Bruntingthorpe Proving Ground, Bath Lane, Leicester, Leicestershire, United Kingdom, LE17 5QS
Changes to the privacy policy and your duty to inform us of changes in your personal data
We keep our privacy policy under regular review. Historic versions can be obtained by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
2. The data we collect about you
Personal data, or personal information, means any information about a living individual from which that individual can be identified. It does not include data where the identity/identifier has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, title, date of birth and gender.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and authorized bluetooth devices or wifi enabled devices paired with user devices.
Profile Data includes your username and password, profile picture and other pictures uploaded, videos of you (shared by you or uploaded by you on our website or social media handles, or when you agree to appear on the films/videos created by REUK), purchases or orders made by you, dealer branches, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Vehicle Data includes details of your historic and current brand and model of vehicle, model description, colour, capacity, Vehicle Identification Number, registration number, key number, engine number, engine type, selected optional equipment, ownership option (purchase, rental or leasing), number of cars in your household, annual mileage, vehicle purchase spend.
We do not routinely collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). It is possible for us to collect, use or store some Special Categories of Personal Data which you have volunteered in an email, during a telephone call, in a form submitted on our website or physically at our dealerships/events as part of managing and responding to your bookings, requests, queries and complaints about our products and services.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions: You may give us your Identity, Financial, Profile, Contact, Vehicle Data, Technical Data, Marketing and Communications Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Create an account on our website and update details;
Apply to join the Royal Enfield Riders Club;
Apply for, order or purchase our products and services;
Make a payment for Royal Enfield Riders Club membership and/or any orders;
Search for your local dealer or store using our website;
Make an enquiry on our website;
Request a brochure or other marketing to be sent to you;
Enter a competition, promotion or survey; or
Give us feedback or contact us by telephone, email or social media.
Automated technologies or interactions: As you interact with our website, we will automatically collect Usage and Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our cookie policy here for further details.
Third parties or publicly available sources: We may receive your personal data from various third parties, our dealer network and public sources set out below:
Contact Financial and Profile Data from providers of technical, payment, and delivery and fulfilment services;
Identity and Contact Data from publicly available sources such as Companies House and the Driver and Vehicle Licensing Agency;
Technical and Usage Data from analytics providers.
Identity, Contact, Financial, Profile and Vehicle Data from our dealer network; and
Identity, Contact, Financial, Profile, Marketing and Communications, and Vehicle Data from our marketing and research providers.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity
Type of data
Lawful basis for processing including basis of legitimate interest
To register your account and/or membership of our Royal Enfield Riders Club, and to enable you to update details
To register your account and/or membership of our Royal Enfield Riders Club, and to enable you to update details (a) Identity(b) Contact(c) Profile Performance of a contract with you
Performance of a contract with you
To process and deliver your membership of the Royal Enfield Riders Club and/or any orders including:(a) Manage payments, fees and charges(b) Collect and recover money owed to us
(a) Identity(b) Contact(c) Financial(d) Profile(e) Marketing and Communications
(a) Performance of a contract with you(b) Necessary for our legitimate interests (to recover debts due to us)
To find your local dealer or store when you make a request on our website
Technical
Necessary for our legitimate interests (necessary to fulfil your requests relating to our products and services)
To register your warranty, provide you with warranty and after-sales services, or to determine whether a repair can be undertaken under warranty
(a) Identity(b) Contact(c) Vehicle
Performance of a contract with you
To validate ownership of a bike
(a) Identity(b) Contact(c) Vehicle
Performance of a contract with you
To manage our relationship with you which will include:(a) Notifying you about changes to our terms or privacy policy(b) Asking you to leave a review or take a survey(c) To manage and respond to your requests (including relating
to test rides, apparel and accessories), queries and complaints about our products, services or dealers(d) Complying with requests from you to exercise your data subject rights(e) Analysing how you use our products and services
(a) Identity(b) Contact(c) Profile(d) Marketing and Communications(e) Vehicle
(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)(d) Necessary
for our legitimate interests (necessary for managing your requests, queries, complaints and claims, and for sending communications to you in relation to such requests, queries, complaints and claims)
To contact you in the event of any urgent safety or product recall notices
(a) Identity(b) Contact(c) Vehicle
Necessary in order to protect your vital interests or the vital interests of another person
To enable you to partake in a prize draw, competition or complete a survey
(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications
(a) Performance of a contract with you(b) Necessary for our legitimate interests (necessary for promoting our business, brand, products and services and to study how customers use our products/services, to develop them and
grow our business)
To notify you about the opening and closing of our dealers in your area
(a) Identity(b) Contact(c) Vehicle
Necessary for our legitimate interests (to keeping to informed about where you can access sales and after-sales services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Identity(b) Contact(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring
exercise)(b) Necessary to comply with a legal obligation
To make suggestions and recommendations, deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(a) Identity(b) Contact(c) Technical(d) Profile(e) Usage(f) Marketing and Communications
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
(a) Technical(b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To enforce or protect our contractual or other legal rights or to bring or defend legal proceedings
Necessary for our legitimate interests (necessary to enable the restructure, reorganisation, sale, or integration of our business)
Terms and conditions
Welcome to the website of Royal Enfield, a unit of Eicher Motors Limited. Royal Enfield provides this Site as a service to its customers. Please review the following basic rules that govern your usage of the Site.
Although you may "bookmark" a particular portion of this Site and thereby bypass this Agreement, your use of this Site still binds you to the terms. Since Royal Enfield may revise this Agreement at any time, you should visit this page periodically to review the terms of your usage.
SITE CONTENTS
Occasionally there may be information on this website that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice. We apologize for any inconvenience this may cause.
Unless otherwise noted, all materials, including images, illustrations, designs, icons, photographs, video clips and written and other materials that are part of this Site (collectively, the "Contents") are copyrights, trademarks, trade dress and/or other intellectual property owned, controlled or licensed by Royal Enfield. The Site as a whole is protected by copyright, all worldwide rights, titles and interests in and to which are owned by Royal Enfield. ROYAL ENFIELD and our other trademarks appearing at this Site are the trademarks of Eicher Motors Limited.
This Site and all its Contents are intended solely for personal, non-commercial use. You may download or copy the Contents and other downloadable materials displayed on the Site for your personal use only. No right, title or interest in any downloaded materials or software is transferred to you as a result of any such downloading or copying. You may not reproduce (except as noted above), publish, transmit, distribute, display, modify, create derivative works from, sell or participate in any sale of or exploit in any way, in whole or in part, any of the Contents, the Site or any related software.
USER COMMENTS, FEEDBACK, POSTCARDS AND OTHER SUBMISSIONS
All comments, feedback, postcards, suggestions, ideas, and other submissions disclosed, submitted or offered to Royal Enfield on or by this Site or otherwise disclosed, submitted or offered in connection with your use of this Site (collectively, the "Comments") shall be and remain Royal Enfield's property. Such disclosure, submission or offer of any Comments shall constitute an assignment to Royal Enfield of all worldwide rights, titles and interests in all copyrights and other intellectual properties in the Comments. Thus, Royal Enfield will own exclusively all such rights, titles and interests and shall not be limited in any way in its use, commercial or otherwise, of any Comments. Royal Enfield is and shall be under no obligation
to maintain any Comments in confidence;
to pay compensation to any user for any Comments; or
to respond to any user Comments.
You agree that no Comments submitted by you to the Site will violate any right of any third party, including copyright, trademark, privacy or other personal or proprietary right(s). You further agree that no Comments submitted by you to the Site will be or contain libelous or otherwise unlawful, abusive or obscene material. You are and shall remain solely responsible for the content of any Comments you make.
COLOURS
We have made every effort to display as accurately as possible the colors of our products that appear at the Site. However, as the actual colors you see will depend on your monitor, we cannot guarantee that your monitor's display of any color will be accurate.
DISCLAIMER
Royal Enfield provides the materials on this site "as is" without warranties of any kind, either express or implied, including without limitation, warranties of title, implied warranties of merchantability, fitness for a particular purpose or non-infringement of intellectual property. Royal Enfield expressly disclaims any duty to update or revise the materials on this site, although Royal Enfield may modify the materials at any time without notice. By your use of this site, you acknowledge that your use is at your sole risk and that you assume full responsibility for all costs associated with all necessary servicing or repairs of any equipment you use in connection with your use of this site. You further acknowledge that Royal Enfield shall not be liable for any damages or any kind related to your use of this site.
All contributions made to this website in written, photographic or other form will become the sole property of Royal Enfield. Consequently, Royal Enfield will hold the rights to use the same in any manner deemed fit, online or offline.
The Trip experiences and discussions posted in the website are not endorsed by Royal Enfield for content or veracity. Moreover, Royal Enfield does not take responsibility for any actions inspired by content presented here. Royal Enfield strongly discourages riding under the influence of alcohol or any other hallucinogenic substance. We strongly urge you to follow road rules, wear a helmet, and only use your motorcycle as it was designed to be used. Modifications to the chassis and engine are not advisable, since they could compromise your safety. Please enjoy your motorcycle and the great outdoors responsibly.
We may occasionally ask for your assistance in market research to help improve our services to customers. Your personal data that you provide in the form may be shared for these purposes with other authorized Royal Enfield partners and suppliers of Royal Enfield approved products and services. We would like to contact you via phone, SMS and/or email. You can tell us at any time if you would prefer NOT to receive this information; please write to us at support@royalenfield.com.
INDEMNIFICATION
You agree to defend, indemnify and hold Royal Enfield harmless from and against any and all claims, damages, costs and expenses, including attorneys' fees, arising from or related to your use of the Site.
MISCELLANEOUS
Unless otherwise specified, this Site and the Contents thereof are displayed solely for the purpose of promoting Royal Enfield's products and services. This Site is controlled and operated by Royal Enfield from its office in Chennai, India.
The Courts in Chennai shall have jurisdiction over all disputes arising out of or in respect of this Agreement.
PRIVATE IMPORTS
We also do not encourage private imports of Indian models through our Indian dealers. If you have done so, please note it is at your own risk. If you face any problems with registering your privately imported motorcycle or haven't received your motorcycle we cannot be held responsible or liable for this.
TERMINATION
These terms are effective unless and until terminated by either you or Royal Enfield. You may terminate this Agreement at any time. Royal Enfield also may terminate this Agreement at any time and may do so immediately without notice, and accordingly deny you access to the Site, if in Royal Enfield's sole discretion you fail to comply with any term or provision of this Agreement. Upon any termination of the Agreement by either you or Royal Enfield, you must promptly destroy all materials downloaded or otherwise obtained from this Site, as well as all copies of such materials, whether made under the terms of use or otherwise.
Get ready for exciting stories and updates from the iconic Flying Flea. The journey begins in your inbox - look for our first email soon!
AN ELECTRIC DEBUT IN LONDON: FLYING FLEA REDEFINES CITY+ MOBILITY
The London premiere showcased Flying Flea's defining ethos as a new brand for a new era, utilising digital-forward storytelling and immersive experiences to broadcast the brand vision and bring attendees into the unique space it occupies. Fusing authentic design with cutting-edge technology, Flying Flea goes beyond its groundbreaking products and ushers in a fresh category in the urban mobility space.
Within the historic walls of an archetypal London archway, Flying Flea's mantra of carrying the timeless into the modern was translated into two days of digital and physical showcases.
"Flying Flea is a bold new chapter in Royal Enfield's legacy — said Mario Alvisi, Chief Growth Officer, Flying Flea and EV at Royal Enfield — an entirely new brand born from our deep heritage, designed for the future. Seeing the Flying Flea movement embraced from New Delhi to London is just the beginning."
From New Delhi to London, Flying Flea inspires gathering of design, tech and fashion communities with authentic new era of sophisticated urban mobility.
- Mario Alvisi, Chief Growth Officer, Flying Flea and Royal Enfield EV
LONDON PREMIERE: THE FLYING FLEA UNIVERSE
At the event, the brand hosted an exclusive showcase for top-tier media, taking them on an evocative journey through Flying Flea’s heritage and its current vision for City+ mobility. This was followed by an invite-only showcase attended by artists, entrepreneurs, designers, content creators and more. The showcase continued through the week with a second exclusive party for VIP guests from select public, allowing prospective customers and fans to experience the world of Flying Flea.
Guests were greeted by a bespoke street art mural before stepping into a wraparound visual experience that transported them through Flying Flea’s past, present and future. The mural focused on the central theme of Live Lightly, a statement to encompass the curious, the confident, the individual and the dreamers who are so welcome in the world of Flying Flea.
Throughout the night, live discussions with designers and creators explored the intersection of mobility and culture, while keynotes from Mario Alvisi, Chief Growth Officer, Flying Flea and Royal Enfield EV; Siva Kumar, Head of Industrial Design at Flying Flea and Royal Enfield; and Matt Cardenas, Head of Product Strategy, Flying Flea and Royal Enfield EV, offered insight into the vision and design philosophy behind Flying Flea brand and products
Guests were also given hands-on access to two Flying Flea C6 motorcycles, getting up close with the design elements that have seen the brand's first product received with such excitement.
The London premiere sets the stage for Flying Flea's next event in Mumbai, a further evolution of the glowing collaboration with RKIVE City.
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