AN ELECTRIC DEBUT IN LONDON: FLYING FLEA REDEFINES CITY+ MOBILITY
The London premiere showcased Flying Flea's defining ethos as a new brand for a new era, utilising digital-forward storytelling and immersive experiences to broadcast the brand vision and bring attendees into the unique space it occupies. Fusing authentic design with cutting-edge technology, Flying Flea goes beyond its groundbreaking products and ushers in a fresh category in the urban mobility space.
Within the historic walls of an archetypal London archway, Flying Flea's mantra of carrying the timeless into the modern was translated into two days of digital and physical showcases.
"Flying Flea is a bold new chapter in Royal Enfield's legacy — said Mario Alvisi, Chief Growth Officer, Flying Flea and EV at Royal Enfield — an entirely new brand born from our deep heritage, designed for the future. Seeing the Flying Flea movement embraced from New Delhi to London is just the beginning."
"From New Delhi to London, Flying Flea inspires gathering of design, tech and fashion communities with authentic new era of sophisticated urban mobility."
– Mario Alvisi
Chief Growth Officer, Flying Flea and Royal Enfield EV- Mario Alvisi, Chief Growth Officer, Flying Flea and Royal Enfield EV
LONDON PREMIERE: THE FLYING FLEA UNIVERSE
At the event, the brand hosted an exclusive showcase for top-tier media, taking them on an evocative journey through Flying Flea’s heritage and its current vision for City+ mobility. This was followed by an invite-only showcase attended by artists, entrepreneurs, designers, content creators and more. The showcase continued through the week with a second exclusive party for VIP guests from select public, allowing prospective customers and fans to experience the world of Flying Flea.
Guests were greeted by a bespoke street art mural before stepping into a wraparound visual experience that transported them through Flying Flea’s past, present and future. The mural focused on the central theme of Live Lightly, a statement to encompass the curious, the confident, the individual and the dreamers who are so welcome in the world of Flying Flea.
Throughout the night, live discussions with designers and creators explored the intersection of mobility and culture, while keynotes from Mario Alvisi, Chief Growth Officer, Flying Flea and Royal Enfield EV; Siva Kumar, Head of Industrial Design at Flying Flea and Royal Enfield; and Matt Cardenas, Head of Product Strategy, Flying Flea and Royal Enfield EV, offered insight into the vision and design philosophy behind Flying Flea brand and products.
Guests were also given hands-on access to two Flying Flea C6 motorcycles, getting up close with the design elements that have seen the brand's first product received with such excitement.
The London premiere sets the stage for Flying Flea's next event in Mumbai, a further evolution of the glowing collaboration with RKIVE City.
